How to Create Pillar Pages for SEO (With 5 Examples)

As search engines continue to evolve, SEO Strategies have also evolved to keep up with the changes. One of the more recent trends in SEO is the use of pillar pages. In this blog, we’ll discuss what pillar pages are, why they’re important for SEO, and provide five examples of effective pillar pages.

What are Pillar Pages?

Pillar pages are long-form pieces of content that serve as a comprehensive guide on a specific topic. They cover all aspects of a particular subject and provide readers with a complete understanding of the topic. Pillar pages are typically broken up into sections and may link to other pages on the same website that provide more in-depth information on specific subtopics.

Why are Pillar Pages Important for SEO?

Pillar pages are important for SEO because they help to establish your website as an authority on a particular topic. When a website covers a topic comprehensively, search engines are more likely to rank it higher in search results. Additionally, pillar pages make it easier for readers to find the information they’re looking for, which can increase engagement and reduce bounce rates.

How to Create Pillar Pages for SEO

Creating a pillar page for SEO requires careful planning and execution. Here are some steps to follow:

  • Choose a broad topic that’s relevant to your audience and your business. The topic should be something that your target audience is searching for online.
  • Break the topic down into subtopics. Each subtopic should be something that can be covered in-depth in its own separate article or page.
  • Create a detailed outline for your pillar page. This will help you organize your content and ensure that you cover all aspects of the topic.
  • Write high-quality, comprehensive content for each section of your pillar page. Each section should provide valuable information to the reader.
  • Include internal links to other pages on your website that provide more in-depth information on specific subtopics. This will help to establish your website as an authority on the topic.
  • Optimize your pillar page for search engines by including relevant keywords, using header tags, and formatting your content in a way that’s easy to read.

5 Examples of Effective Pillar Pages

HubSpot’s Ultimate Guide to Marketing:

This pillar page covers all aspects of marketing and provides readers with a comprehensive guide to the subject. It’s broken up into subtopics like social media marketing, email marketing, and content marketing, and includes links to other pages on the HubSpot website that provide more in-depth information on each subtopic.

Moz’s Beginner’s Guide to SEO:

This pillar page covers all aspects of SEO and is designed for beginners. It includes sections on keyword research, on-page optimization, link building, and more. It also includes links to other pages on the Moz website that provide more in-depth information on each subtopic.

Salesforce’s Guide to CRM:

This pillar page provides a comprehensive guide to CRM (customer relationship management) and is designed to help businesses understand how to use CRM to improve customer relationships. It’s broken up into sections like lead management, sales forecasting, and customer service, and includes links to other pages on the Salesforce website that provide more in-depth information on each subtopic.

Neil Patel’s Advanced Guide to SEO:

This pillar page is designed for experienced SEO professionals and covers advanced SEO topics like site architecture, user experience, and advanced link building. It’s broken up into sections and includes links to other pages on the Neil Patel website that provide more in-depth information on each subtopic.

Buffer’s Social Media Marketing Guide:

This pillar page provides a comprehensive guide to social media marketing and is designed to help businesses understand how to use social media to grow their brand. It’s broken up into sections like social media strategy, content creation, and analytics, and includes links to other pages on the Buffer website that provide more in-depth information on each subtopic.

Conclusion

Pillar pages are an effective way to improve your SEO and establish your website as an authority on a particular topic. By breaking a broad topic down into subtopics and providing comprehensive information on each subtopic, you can create a valuable resource for your target audience. Follow the steps outlined in this blog to create your own effective pillar page, and use the examples provided as inspiration for your own content. With a well-planned pillar page, you can improve your search engine rankings, increase engagement, and establish your website as a go-to resource for your target audience.

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